Harvard University’s Policy on the Use of Harvard Names and Insignias is introduced with the following statement: “All members of the University and the institution as a whole benefit when its name is well used, and suffer when it is ill-used.”
The standards for use of the Harvard name apply not only to schools, units, and individuals within the University, but also to those institutions outside the University that Harvard has authorized to use the Harvard name. Accordingly, Harvard Medical School must take great care to ensure that its brand standards are applied consistently among its affiliated institutions. This is not only equitable, but also safeguards the full enjoyment of associated benefits — recognition, reputation, and financial advantage — for all.
In that spirit and based on years of experience and policy, this affiliate branding manual aims to provide clear guidance that presents our valued affiliate relationships in an accurate, appropriate, and consistent manner. Here, for clarity’s sake, we articulate acceptable practice for HMS name and logo usage by institutions with a formal HMS affiliation, as recognized on the HMS affiliates webpage.
Below are individual pages from the Affiliate Branding Manual
General Information
Page 3 — Introduction
Page 4 — Affiliate Contact Information
Page 5 — Core Principles for Guidance on Logo Use
Page 6 — Logo Types—Primary
Page 7 — Logo Types—Affiliate/Teaching Hospital
Page 8 — Affiliate-Based IPCIs
Jackets and Vests
Page 10 — General Use—Affiliate Institution
Page 11 — General Use for Affiliate-Based Labs/Centers/Departments—Full Logos
Page 12 — General Use for Affiliate-Based Labs/Centers/Departments—Dual Icons
Page 13 — HMS Academic Appointees—General
Page 14 — HMS Academic Appointees—Labs/Centers/Departments—Full Logos
Page 15 — HMS Academic Appointees—Labs/Centers/Departments—Dual Icons
White Coats and Scrub Caps
Page 17 — General Use Affiliate White Coat—Full Logos
Page 18 — General Use Affiliate White Coat—Dual Icons
Page 19 — HMS Academic Appointees White Coat—Full Logos
Page 20 — HMS Academic Appointees White Coat—Dual Icons
Page 21 — Scrub Caps
Other SWAG
Page 23 — General Use—Affiliates
Page 24 — Affiliate-Based Labs/Centers/Departments
Print and Digital Media
Page 26 — About Us/Boilerplate Language
Page 27 — Advertising and Promotional Materials
Page 28 — Certificates and Awards
Page 29 — Institutional Websites
Page 30 — Affiliate-Based Center Websites
Page 31 — Affiliate-Based Faculty Lab Websites
Page 32 — Email Signatures
Page 33 — Business Cards
Page 34 — Stationery—Institutional
Page 35 — PowerPoint Templates—Institutional
Page 36 — Posters—Institutional
Page 37 — Stationery—HMS Academic Appointees
Page 38 — PowerPoint Templates—HMS Academic Appointees
Page 39 — Research Posters for Individuals with HMS Academic Appointments