Use-of-Name and Logo Creation Guidance for Events
Events should name and identify hosts, sponsors, and speakers (if appropriate) clearly. An event may only be identified as “co-hosted” when there is a equal division of administrative/organizational responsibilities and cost sharing between or among units.
Events seeking to use official HMS branding should display the mark of the department, office, or unit hosting or co-hosting the event. The primary HMS logo should only be used for an institutionally-sponsored HMS-wide event.
Unique marks or graphics created for a specific event (i.e., branding outside of official HMS marks) should be accompanied by text identifying the name of that event without the use of the University, School, or unit name. The University, School, or unit name may appear in a space that is significantly separated from the unique mark or graphic. For example, a department holding an annual outing may create tote bags bearing an original mark for the event and label it “2025 Annual Outing” on one side, and on the opposite side of the tote, identify the unit (e.g., “Harvard Medical School, Office of Communications and External Relations”).
If there is a desire to use the unit name, or elements of HMS branding, in the graphic or word mark being created, then please contact Use of Name with a CC to Design. Please allow sufficient time for the design team to process your request.
Students are reminded to not use the Harvard Medical School name on their independent events. This guideline is put in place to maintain consistency and ensure that official School branding is exclusively associated with authorized communications. While we support student-led initiatives, it is essential to create a clear distinction between School-endorsed events and independently organized activities. Students are encouraged to create event visuals that reflect their vision while respecting Harvard Medical School's branding standards.