Affiliate-Based Faculty Lab Websites
Branding for lab sites belonging to individuals with HMS appointments must clearly identify the institution responsible for a given faculty member’s lab and should avoid representations that may confuse viewers about the nature of the relationship between HMS and the affiliate institution by following this guidance.
General Site Guidance:
If an original logo for a lab is desired, the logo may not contain any HMS or Harvard elements. The lab’s website should prominently and explicitly identify the faculty member’s primary institution/employer (e.g., Smith Lab at Brigham and Women’s Hospital), and any lead photo or primary image must represent the faculty member’s primary institution/employer.
Contact design@hms.harvard.edu if there is a desire for images that may be used of HMS, and please note that these images must be accompanied by a statement clearly identifying the faculty member’s dual appointment at the primary institution and HMS.
Use of HMS Logos for Academic Appointees’ Lab Sites:
When the criteria above are met, the HMS logo may be displayed depending on the platform being used for the site:
- In all cases, there should be significant separation between an HMS logo and other logos displayed on the site.
- If the lab’s site resides on the primary institution’s/employer’s platform, the HMS affiliate or teaching hospital tag logo may be displayed in the site’s footer; the HMS primary logo may not be used in this instance.
- If the lab’s site exists independent of the primary institution’s/employer’s platform, the primary HMS logo may be displayed to represent the faculty member’s appointment; the affiliate or teaching hospital tag logo may not be used in this case.
- An alternative to the above guidance is to not use the HMS primary logo, or the affiliate or teaching hospital tag logo, in the site’s header or footer and instead place the HMS primary mark next to profiles of individuals holding academic appointments on a biographical page.
- In all cases, there must be significant separation between an HMS logo and any other logos displayed on the site.