Institutions with Formal HMS Affiliations

OVERALL GOAL

Harvard University’s Policy on the Use of Harvard Names and Insignias is introduced with the following statement: “All members of the University and the institution as a whole benefit when its name is well used, and suffer when it is ill-used.”

The standards for use of the Harvard name apply not only to schools, units, and individuals within the University, but also to those institutions outside the University that Harvard has authorized to use the Harvard name. Accordingly, Harvard Medical School must take great care to ensure that its brand standards are applied consistently among its affiliated institutions. This is not only equitable, but also safeguards the full enjoyment of associated benefits—recognition, reputation, and financial advantage—for all.

In that spirit, we aim to provide clear guidance based on years of experience and policy that presents our valued affiliate partnerships in an accurate and appropriate manner. Here, for clarity’s sake, we articulate acceptable practice for HMS name and logo usage by institutions with a formal HMS affiliation, as recognized on the HMS Affiliates website. We appreciate your shared commitment to this guidance for our mutual benefit.

Health systems, hospitals, and other institutions that do not have a formal affiliation with HMS (and therefore not recognized on the aforementioned website) are not permitted to use the HMS name or logo at this time.

Please note that the HMS Use of Name Committee and the Harvard Trademark Program administer this guidance and the Policy on the Use of Harvard Names and Insignias on behalf of the University. Any proposed usage that is not covered directly by this guidance is subject to review and approval by the HMS Use of Name Committee (UseofName@hms.harvard.edu).
 

GUIDANCE

Following is guidance for the use of HMS name and logo by our 15 affiliated hospitals and research institutes:

  • Advance Approval: All proposed uses of the HMS name and/or logo must be shared for advance review by the HMS Use of Name Committee (UseofName@hms.harvard.edu). The additional guidance below offers further details to help frame proposed uses to anticipate and meet HMS’ standards for compliance.
  • Co-branding: HMS affiliated hospitals and research institutes may use the ‘affiliate’ or ‘teaching hospital’ version of the HMS logo so long as it is spatially separated from the affiliate institution’s logo; it should never be equivalently adjacent to nor locked into a single image. Please see below for additional details and logo downloads.
  • Websites, Stationery, PowerPoint Templates, Posters, and Other Similar Communications Tools: The ‘affiliate’ or ‘teaching hospital’ version of the HMS logo may be displayed at the bottom/footer of the institution’s webpage, stationery, PowerPoint templates, posters, and other similar communications tools. The HMS logo should be displayed spatially separated from the affiliate institution’s logo and should never be equivalently adjacent to nor locked into a single image. Please see below for additional details and logo downloads.
  • Business Cards: For faculty with HMS appointments, HMS welcomes the inclusion of the primary HMS logo in the top right corner, opposite the affiliate institution’s logo in the top left corner. Please see below for an example and further details.
  • About Us/Boilerplate Language: Descriptive text about the affiliate institution can state that it is a “teaching hospital of Harvard Medical School” or “an affiliate of Harvard Medical School.” No other phrasing, adjectives, or superlatives (e.g., “primary,” “oldest,” “largest,” “pediatric”) may be included in descriptions that include the HMS or Harvard name.
     

AFFILIATE & TEACHING HOSPITAL LOGOS

As detailed in the guidance above, HMS affiliated hospitals and research institutes may use the ‘affiliate’ or ‘teaching hospital’ version of the HMS logo so long as it is spatially separated from the affiliate institution’s logo. It should never be equivalently adjacent to nor locked into a single image with the affiliate institution’s logo. In instances where there is any relative proximity between the two, the HMS tag should be used without the shield and should be sized significantly smaller than the affiliate institution’s logo per the examples below. Please note that individually, these HMS tags are to be attached as unaltered graphic files, utilized as they appear and not edited, altered, or re-typeset in any way.

Health systems, hospitals, and other institutions that do not have a formal affiliation with HMS (and therefore not recognized on the aforementioned website) are not permitted to use the HMS name or logo at this time.

 

Examples of hospital names with the ‘Harvard Medical School Teaching Hospital’ name locked below, and other examples with name alternative between crimson and black ‘Affiliate’ and ‘Teaching Hospital’, with and without HMS shield.
 

Logo Downloads

Affiliate with Shield Horizontal JPG Vertical JPG Horizontal EPS Vertical EPS
Affiliate without Shield Horizontal JPG Vertical JPG Horizontal EPS Vertical EPS
Teaching Hospital with Shield Horizontal JPG Vertical JPG Horizontal EPS Vertical EPS
Teaching Hospital without Shield Horizontal JPG Vertical JPG Horizontal EPS Vertical EPS

 

BUSINESS CARDS

Please see the example below for faculty with HMS appointments. We welcome the inclusion of the primary HMS logo in the top right corner, opposite the affiliate institution’s logo in the top left corner.

Business card example with two shields

CONTACT

If you have any questions about the affiliate identity guidelines or design specifics, please email design@hms.harvard.edu. Inquiries regarding proposed uses of the HMS name and/or logo must be shared for advance review by the HMS Use of Name Committee at UseofName@hms.harvard.edu.